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Recent Articles
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Marketeers, It's Your Time to Shine: Strategies for a Record-Breaking Black Friday & Cyber Monday November 13, 2023
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Boston's Historical Context on Wealth and Opportunity November 04, 2023
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Preparing for the Holiday Season as a Retailer: A Comprehensive Guide October 29, 2023
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User-Generated Content
ELEVATE
We write about building up people and communities through entrepreneurship.
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The Power of a Vote: Shaping the Future of Local Brands
With Black Friday looming, we are at the cusp of one of the biggest shopping frenzies of the year. However, at Street2Ivy, we've chosen to redefine this event, turning the spotlight onto the dreamers, the doers, the up-and-coming brands that encapsulate the spirit of our nation's great cities. By letting YOU vote for your favorite shirt designs, you wield an incredible power, one that... -
Behind the Designs: Meet the Brands of Street2Ivy's Black Friday Contest
Every shirt tells a story. But behind each of those stories is a person—a dreamer, a creator, and a believer. Street2Ivy’s Black Friday Pop-up Contest isn’t just about a design on a shirt; it’s about the journeys, the hurdles, and the triumphs of those who imagined and created those designs. Let's pull the curtain back and meet some of the incredible talents in... -
User-Generated Content: Amplifying Voices for Real Growth
In an era where authenticity reigns supreme and consumers crave genuine experiences, user-generated content (UGC) has become a force to reckon with. For small business owners and brand managers, understanding the value of UGC can be the game-changer you need. In his book, "No B.S. Grassroots Marketing," Dan S. Kennedy emphasizes the transformative power of grassroots marketing. This strategy hinges on the authentic, bottom-up... -
Last Day to Join: Tips for Growing Brands
With just hours remaining to be a part of the unprecedented Black Friday Pop-Up Contest, we at Street2Ivy want to take a moment to shine a spotlight on the potential that lies ahead for growing brands. Participating in events like ours can be an incredible leap for any brand, and yet, it's just one of the many steps in a longer journey. Whether... -
Innovating Traditional Retail: How Street2Ivy is Paving the Way
In an age where retail is ever evolving, a remarkable new player emerges with a mission to revolutionize not just shopping but societal norms as well. Enter: Street2Ivy. From the Streets to the Ivy League The brainchild of Tavares Brewington, a Forbes Next 1000 Entrepreneur and Innovator, Street2Ivy was inspired by his personal journey from the streets of Fort Lauderdale, Florida...